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‘Day Marketing’ - LG’s Leap Day Proposal Event

Updated: Mar 5, 2018

29th February every 4 years is called Leap Day, the traditional day that women propose to men. This Leap Day, Bridge International and HS Ad helped a lucky lady with her surprising marriage proposal using LG’s digital billboard at Piccadilly Circus.


Check out this heart-warming video!

(Video by LG)


‘Day Marketing’ in South Korea


Other than Leap Day, there are many special days that you can utilise for PR or marketing and there are even more ‘days’ celebrated by Korean people apart from the traditional ones like St Valentine’s Day. Have you heard of White Day (14th March), Rose Day (14th May) or Pepero Day (11th November)? They are just a couple of examples among so many. These ‘days’ are all considered pretty seriously by Korean and Asian people so it’s important to have some knowledge about this culture if you’re looking for more effective ways to attract Asian customers. Some companies even create their own 'days' with their brand names and sometimes it actually works!


If you’re interested in doing business in Asia, Bridge International Group can help you with any business activities from organising overseas training and business meetings to executing and managing a campaign. Learn more about what we can do for you. And don’t hesitate to book a free consultation to discuss your business expansion to Asia.



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